Why the World Still Needs Designers

25 years ago, the emergence of the personal computer changed the way we worked. All of a sudden, anyone with a desktop computer could not only write letters and crunch numbers, but they were able to produce newsletters, brochures, fliers and more. This empowered the vice president of sales, the secretary, the mailroom guy, or anyone for that matter to automatically become a “graphic designer.” And, as you can imagine, there was some pretty poor designing going on in the world.

Today, with more sophisticated and intuitive software available, many companies produce their own in-house collateral and marketing materials. Many have their own in-house graphics department. And it has gotten better. The newer software offers a wide array of support and templates that keep the “designer” from making typical errors (other than typos) which we now have spell check for.

Still, unless you have some formal training or a “natural” eye for design, the piece you want to produce could look unprofessional or worse, run of the mill. Fortunately, there is a solution – professional designers. To really appreciate this statement, try this test – take a known professionally designed piece and set it side by side with something similar in nature that was produced in-house by a non-designer. Can you see the difference? The type treatment, colors seem to ‘work’ together, it appears balanced and interesting, you are drawn to it… you get the idea.

Good design is more than just a computer and a person to operate it. It’s about good typography, good selection of images, good color palette, and of course good visual communication. Professional training in the graphics arts sets apart individuals that use design to express ideas, communicate effectively, and influence others.

Take for example a simple flier. Would you tend to believe or be influenced by a design that use Times Roman type for the headline, underscores and about 13 different colors? Or would you be drawn to a flier that used an interesting headline type that makes a bold statement, used professionally produced imagery to convey the message and a limited palette of colors that actually complement one another? Mmmm, not such a tough choice is it?

My point is this, good designers know how to put elements like type, images and colors together that intrigue the viewer and communicates a message to stimulate a reaction. Now I’m not saying that your secretary can’t do this either. I don’t actually know your secretary or her background. What I am saying is, that when you hire a graphic designer, they apply their abilities of good visual interpretation and creativity to provide a very appealing piece – be it something printed or on the web.

Designers think differently. We tend to think in pictures. Now, I know you are thinking, “well I’m not a designer and I think in pictures”. This may be true, humans do have a natural ability to think ‘visually’. However, it’s the interpretation that sets the designer apart from the rest. We see conversion of lines, the weight of the type, the crop of an image to better set the stage and the balance between positive and negative space. And we do this automatically. We can’t help it… we’re just wired that way.

So why would you not employ a graphic designer? In all the years in the business, I’ve heard a lot of reasons: we have a tight budget, we don’t need it that slick, it would take too long to tell someone what I want, I’ll just do it myself…. and on and on. But in the end, unless you have formal training in the arts, you are hurting yourself and your company’s image. And, when you boil it all down, that’s what it’s all about… IMAGE.

We all know that when we go on a job interview, if we really want that job, we need to project a GOOD image. Put our best effort into it. It’s the same with the materials that your company generates day-in and day-out. If your materials are so-so, your image will look so-so. But, if your company’s collateral material and online presence appears professional, guess what, your company looks professional.

So why does the world really need designers? Because we tend to be more interested in something when it looks and feels credible. That’s human nature. We want and desire to feel important and we want to be convinced that who we are dealing with ‘know’ what they are doing. The world still needs designers to convey the message. Convey it quickly. Convey it visually. And convey it convincingly. That’s what we do. That’s why we exist. We get off on the idea that we can make a difference. And deep down, our creativity won’t let us off the hook until we do.

The next time you hear yourself saying “we can handle that in-house”, stop and think about what you are actually saying. And ask yourself “Is this the image I want to portray to my customers?”

What Sets the Best Exhibition Stand Designers Apart?

With thousands of trade fairs and events to attend each and every year to promote their organisation and their services, companies can find themselves looking for the best exhibition stand designers in order to produce a stand-out booth to best represent their brand. With many experts in the field advertising their services, it is important to recognise quality.

There are many well established exhibition stand designers along with exciting and innovative newcomers, yet there are always some very specific similarities that the best service providers have that are important to look out for when making a hiring decision.

The first of these factors is the understanding of trade fairs and other industry events, as there are many aspects of these events which are critical to the success of a stand design or company presentation. These include the layout of the event, the direction of footfall, the size of allotted stand space and much more.

Exhibition stand designers which have extensive experience of these different factors are best placed to analyse each individual event and produce an effective plan and stand design that can overcome potential issues as well as capitalise on the natural advantages of a stand slot, a stand position or a particular type of event.

This understanding only comes with experience, which is why you should look for this when hiring a service provider to help you. Whether a start-up company or a well established one, look at the individual experience and knowledge of the team which will be working on your specific project.

Next, a sign of the best exhibition stand designers is that they will have won industry awards for effective design and innovation. This is a very competitive industry, and the best designers will have set themselves apart from the pack and have a track record of success.

However, you should look for awards that are meaningful for you and your particular aims. If you work in the science and technology sector, a company which has produced an award winning stand for a company in this field is a good sign that they might be the right choice for you. The same applies for any other field or type of business.

The best designers will also have regular customers that keep returning to use their services; indeed, a strong ongoing relationship with several leading brands is also an indicator of quality, as it shows reliability and the ability to deliver time and time again.

Many of the top exhibition stand designers are considered partners of the companies they work for, and this is unsurprising – each exhibition stand design has the power to help a brand succeed or fail at each event attended. As exhibitions are often difficult to make an impact at due to competition, a company with satisfied repeat customers is a strong sign of a good design company.

A final factor that sets the best apart is a commitment to quality at every step of the process. This includes the design stage, the build stage, the delivery stage, the set up stage and virtually every other part of the endeavour. Many of the best companies have a quality guarantee, and can explain in detail the quality controls in place at every step of the way.

An indicator if quality is attention to detail at every stage in the process. This includes the initial consultation, the project management, the choice of construction materials and the mode of delivery. A company that focuses intensively on quality at every stage is a sign of a exceptional service provider that is well worth investing in for your trade fair or event.

What is Getting Business Through a Web Design All About?

Companies should put some thought in the web design process to determine the cause for which it is being prepared. The truth is that the average product user requires a website design to gain access to all the information about a company. But, a website design also provides him/her with an enamoring digital experience. This is the essence of a high quality website design.

The user gauges the level of your company through the multi-media image contained in the website design. The kind of videos, animated clippings and music included in the design apart from its text show what kind of quality is present in your products. If a company is not able to incorporate some high quality graphics in the website design through a design enterprise, then the digital atmosphere of the design does not satiate the visitor.

Apart from endowing your web design with such high quality graphics, an expert web design company also includes search engine optimization practices for the website in its portfolio. Such practices ensure that the ranks of a website are on peerless levels on search engines. Such activities include many focused tasks like link building, article submission and blogging. Such activities are fully concise and right and procure high ranks for longer terms. They don’t produce unstable ranks. The truth is that only such companies can bring results through search engine activities. It’s not a child’s play to secure high rankings for a website for any company because it involves a detailed knowledge of the search engine spiders.