Things to Consider When You Hire Web Designer

Designing an effective and unusual website is not kid’s toy. Out of box imagination and understanding of current market, are the key to design path breaking websites. If you are planning to design a website for your business or willing to recreate the magic from your already existing website, then best way to carry out it professionally is to hire website designer.

There are thousands of website makers available in industry pretending that they are the masters of web designing. In such scenario, it is almost impossible to judge which one is better from another and also you may not know required things to be considered while choosing designer. Below are some key aspects one should always consider, when they hire web designer.

• Experience is not everything! First thing you will consider is experience right? But, I don’t believe that experienced website makers are always better than new website makers. An experienced designer never guarantees to give stunning websites. In contrast, many new website makers have great imagination power and may deliver lot more creative designs for your website. So, consider experience but don’t always rely on it.

• Stop considering those dead work portfolios! Many people often ask for their work portfolio to know what they did, but on dead piece of paper. Always ask to see their work live, ask website makers to give links of their past work and designs. It will give you clear idea about their designs and how usable their designs are.

• Don’t forget to see their technical knowledge! Ideally a professional designer should at least know HTML/DHTML, CSS, JavaScript, Jquery, Web Design 2.0, AJAX, Flash, Flex, and Graphic Designing. Apart from these, they should be well versed with editing and designing tools like Adobe Photoshop, Corel Draw, and Macromedia etc. They should have basic knowledge of programming in PHP, SEO and content writing.

• Negotiate on price for sure! Always ask for price quote with details of services included in the given price from the designer and compare it with others. It will help you give the best deal for your design needs.

• Ask for few references from designer and also check their client’s testimonials on their website! This will help you know weakness of the designer if any through their past clients.

• Apart from this, always consider communication skills and time management of the designer. Also ask them for the contract of service once you finalize them.

These are some very common but important things one should always consider when they plan to hire Website designer for their designing needs!

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Why the World Still Needs Designers

25 years ago, the emergence of the personal computer changed the way we worked. All of a sudden, anyone with a desktop computer could not only write letters and crunch numbers, but they were able to produce newsletters, brochures, fliers and more. This empowered the vice president of sales, the secretary, the mailroom guy, or anyone for that matter to automatically become a “graphic designer.” And, as you can imagine, there was some pretty poor designing going on in the world.

Today, with more sophisticated and intuitive software available, many companies produce their own in-house collateral and marketing materials. Many have their own in-house graphics department. And it has gotten better. The newer software offers a wide array of support and templates that keep the “designer” from making typical errors (other than typos) which we now have spell check for.

Still, unless you have some formal training or a “natural” eye for design, the piece you want to produce could look unprofessional or worse, run of the mill. Fortunately, there is a solution – professional designers. To really appreciate this statement, try this test – take a known professionally designed piece and set it side by side with something similar in nature that was produced in-house by a non-designer. Can you see the difference? The type treatment, colors seem to ‘work’ together, it appears balanced and interesting, you are drawn to it… you get the idea.

Good design is more than just a computer and a person to operate it. It’s about good typography, good selection of images, good color palette, and of course good visual communication. Professional training in the graphics arts sets apart individuals that use design to express ideas, communicate effectively, and influence others.

Take for example a simple flier. Would you tend to believe or be influenced by a design that use Times Roman type for the headline, underscores and about 13 different colors? Or would you be drawn to a flier that used an interesting headline type that makes a bold statement, used professionally produced imagery to convey the message and a limited palette of colors that actually complement one another? Mmmm, not such a tough choice is it?

My point is this, good designers know how to put elements like type, images and colors together that intrigue the viewer and communicates a message to stimulate a reaction. Now I’m not saying that your secretary can’t do this either. I don’t actually know your secretary or her background. What I am saying is, that when you hire a graphic designer, they apply their abilities of good visual interpretation and creativity to provide a very appealing piece – be it something printed or on the web.

Designers think differently. We tend to think in pictures. Now, I know you are thinking, “well I’m not a designer and I think in pictures”. This may be true, humans do have a natural ability to think ‘visually’. However, it’s the interpretation that sets the designer apart from the rest. We see conversion of lines, the weight of the type, the crop of an image to better set the stage and the balance between positive and negative space. And we do this automatically. We can’t help it… we’re just wired that way.

So why would you not employ a graphic designer? In all the years in the business, I’ve heard a lot of reasons: we have a tight budget, we don’t need it that slick, it would take too long to tell someone what I want, I’ll just do it myself…. and on and on. But in the end, unless you have formal training in the arts, you are hurting yourself and your company’s image. And, when you boil it all down, that’s what it’s all about… IMAGE.

We all know that when we go on a job interview, if we really want that job, we need to project a GOOD image. Put our best effort into it. It’s the same with the materials that your company generates day-in and day-out. If your materials are so-so, your image will look so-so. But, if your company’s collateral material and online presence appears professional, guess what, your company looks professional.

So why does the world really need designers? Because we tend to be more interested in something when it looks and feels credible. That’s human nature. We want and desire to feel important and we want to be convinced that who we are dealing with ‘know’ what they are doing. The world still needs designers to convey the message. Convey it quickly. Convey it visually. And convey it convincingly. That’s what we do. That’s why we exist. We get off on the idea that we can make a difference. And deep down, our creativity won’t let us off the hook until we do.

The next time you hear yourself saying “we can handle that in-house”, stop and think about what you are actually saying. And ask yourself “Is this the image I want to portray to my customers?”

Famous Animated Studio Logos: What Sets These Free Cartoon Logo Designs Apart?

What makes the symbols of some famous animated studios different from the rest?

Is it their surrealism and a hint of fairy tale like imagination?

Let’s have a look at some of the famous animated houses and see what makes these free cartoon logo designs artistic and innovative:

1. Walt Disney Animation Studios:

Their brand mark reminds us of old times when watching Mickey Mouse movies used to be the high light of the day. By using the old fashioned image of the most popular mouse in the world, they have found an easy association with their audience while maintaining its simplicity. Their emblem consists of an image from the ‘Steamboat Willie’ which is one of the oldest Walt Disney animations. The beige background reinforces the antique look while the dark colors in the company name give it a more contemporary look.

2. Dream works Animation:

This famous brand mark consists of an illustration of a boy sitting on a moon with a fishing rope in his hands. The midnight blue night is surrounded by clouds which give a surreal and imaginative feel to the entire emblem. Since all of us, at one time or another, have dreamt of sitting on the moon, the emblem depicts childlike innocence and dreams easily which makes this mark artistic and inspired.

3. Pixar:

They are the famous animators of legendary movies like Despicable Me and Cars. Their brand mark simply consists of their company name with double space between each letter and a lamp substituting the letter I in the brand mark. The background of the emblem is light blue in color which gives a very soothing and comfortable touch to the figure. The only feature that makes this design memorable and unique is the use of a metallic lamp which is an image of Luxo, Jr, the main character in the company’s second feature production.

4. Universal:

This company is well known for their movies as well as their animations. Their symbol is consistent everywhere with the image of a global behind the company name in big and bold fonts. The only minor difference in the universal cartoon studio design is their animated touch to the brand mark. Here, the bright colors of the global look like it has been illustrated instead of consisting of their usual realistic touch.

5. MGM Cartoon Logo:

While they have also maintained their consistent ‘Leo the lion’ image in the animated field, the bright blue and maroon colors in the background along with a comic touch separates this symbol from its brothers.

6. Paramount:

Similar to Universal, the cartoon logo is also consistent everywhere whether it’s their movies or their animations. The monogram consists of a pyramid-like mountain with the company name surrounded with small stars over it. The slight difference for the cartoon studio is that their logo has a deep illustrative touch which feels like this design has been drawn instead of photographed.

In a nutshell, for a monogram of any animated production house, it is important that it generates the same level of imagination and creativity that their cartoons portray. By looking at the design, the customer should be reminded of his childhood and times of innocence and laughter.